TAG HEUER HIGH END WATCHES
HISTORY OF TAG HEUER
TAG Heuer – over 150 years of precision timekeeping
In 1860 Edouard Heuer established the brand in Switzerland. He invented the first crown-operated winding system for pocket watches in 1869, and since then has set the pace for an impressive list of world firsts, from the mechanical chronograph oscillating pinion in 1887 to the most accurate mechanical chronograph in 2012.
In 1887 the company invented the oscillating pinion, that was the critical part of the mechanical chronograph.
In 1911 Heuer invented the first dashboard-mounted chronograph used in cars and airplanes, which has two pairs of hands: one that tells the time and the second that shows the trip-time up to 12 hours.
In 1914 Heuer launched the first wrist-worn chronographs, with silver cases, enamel dials, and luminous hands, with a single button at 12 o’clock.
In 1930 Heuer makes the first chronograph for pilots and in 1939, the first water-resistant chronograph. In the meanwhile, the Autavia dashboard instrument helps pilots from 1933, with its dual-dial design. We even saw a steel Heuer chronograph on the wrist on General Eisenhower in 1945.
In 1949 Heuer was commissioned by Abercrombie&Fitch to develop a wristwatch that helps you know the tide – the Solunar. Shortly after that, in 1950, the Mareograph hits the market.
In 1962 John Glenn wore the first Swiss watch to space, a Heuer stopwatch.
In 1963 Heuer unveiled the Carrera. A tribute to the Carrera Panamericana Rally of the 1950s, the first chronograph featuring a wide dial with a 1/5th of a second scale on the flange. After that, Heuer launches the Camaro in 1968 and the Autavia chronographs.
In 1969 Heuer developed the Calibre 11 in collaboration with Breitling. The Calibre 11 was the world’s first automatic chronograph and the square-shaped case Monaco was launched.
Through the ’70s Heuer is the official sponsor of Formula 1 Ferrari drivers and provides the most accurate timing devices for the FIA, with breakthroughs like the 1973 Microsplit 820, the world’s first quartz, pocket-sized sports timer with an accuracy of 1/100th of a second and the 1975 Microsplit with an LCD.
In 1987 we saw Heuer launching the first S-shaped steel bracelet sports/dress watch, the “S/el,” and their first women’s watch, the Alter Ego in 1999.
In 2001, Jack Heuer became Honorary Chairman of the company, after being relieved from his position as the CEO, back in 1982, when the quartz crisis arose.
The 2010s seem to be the second 70’s of the brand, as Heuer launches a series of world firsts:
The 2010 TAG Heuer Pendulum Concept is the first-ever magnetic oscillator without a hairspring.
The 2011 Carrera Mikrograph – the first ever column wheel integrated mechanical chronograph was capable of displaying the 1/100th of a second.
The 2012 Mikrotimer Flying 1000 – the first ever mechanical chronograph capable of displaying the 1/1000th of a second.
The 2013 Mikropendulum – The first high-frequency chronograph regulated by magnets. The dual-chain platform had a 42-hour power reserve balance wheel with a frequency of 28.200 beats per hour and a hairspring-less pendulum system for the chronograph with a frequency of 360,000 beats per hour and a 90-minute power reserve.
The MikropendulumS, the double tourbillion chronograph that also uses magnets instead of hairsprings, was launched at Baselworld 2013.
With such a vast history in precision timekeeping, with so many breakthroughs, Heuer, today TAG Heuer is one of the essential watch brands to keep an eye on, and one that deserves to be part of your collection if you like to keep accurate time.